Cultura organizacional e innovación en las empresas

Abstract

Innovation is a strategy that promotes business development, contributes to improving levels of productivity; however, the effectiveness of this depends on the chain of different factors, depending on the capabilities and characteristics of organizations INTRODUCTION. Is fundamental to analyze the influence of the organizational culture in promoting or repressing business innovation OBJECTIVE. Determine the type of organizational culture and prevailing innovation, and analyze the correlation between these two factors in the medium and large companies of the Santo Domingo Canto. METHOD. Through a quantitative and correlational study to a sample of 57 companies, using quantitative techniques applied to managers RESULTS. A market culture characterize medium-sized companies and large companies by a hierarchical culture; the type of innovation, both in medium and large companies, is incremental, highlighting innovation in new organizational methods and production processes. Innovation results are not related to their culture. DISCUSSION AND CONCLUSIONS. Organizational culture is not a determining factor to innovate, but it constitutes an element of support to the process. The innovation responds to the need of companies to stay competitive in the market.