Estudio comparativo de cultura organizacional actual y requerida 2019-2021 en una institución bancaria

Abstract

INTRODUCTION. Modern organizations want to be differentiated by the value they offer in their goods and services. To achieve this, the type of organizational culture they have must be considered, since based on it, they can generate unanimous behaviors that would allow them to achieve operational excellence, productivity and customer satisfaction. Measuring it is key to reaffirm or transition to a culture that allows achieving organizational objectives. OBJECTIVE. The objective of this study is to identify the significant differences between the current and required 2019-2021 culture type according to the Competing Values Framework model, in a banking institution. METHOD. It is a comparative case study 2019-2021 whose collection technique is the questionnaire developed by Cameron and Quinn, the Organizational Culture Assessment Instrument OCAI to then analyze the information collected with descriptive statistics. RESULTS. There is a significant gap between the current culture and the required culture that has not changed in the period 2019-2021. DISCUSSION AND CONCLUSIONS. It is assumed that what workers want should mark the direction to which the organizational culture is directed, therefore, by presenting a difference between the current situation and the required one, there is a need to close the gaps found.