Marketing tips during the coronavirus crisis

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Published May 28, 2020

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Andrés Santiago Toledo
Escuela de Administración de Empresas. Universidad Metropolitana. Quito-Ecuador
http://orcid.org/0000-0002-8367-2093 Nelly Armas
Carrera de Comunicación. Universidad Metropolitana. Quito-Ecuador
http://orcid.org/0000-0003-1341-8062

Abstract

The world is facing a pandemic Issue due to the Coronavirus, resulting on a global economy slow down, and Ecuador has been directly impacted by this crisis. A quarantine period has forced some companies to stop any commercial activities, other have suffered a considerable reduction and another group have increased their invoicing. In the three scenarios, it’s a good idea to look for the marketing mix concepts, in order to get prepared to face the Post Covid era.

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Issue
Vol 9 No 2 (2020): SPECIAL “Human Challenges before COVID-19”
Section
Artículos
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The articles are licensed under a Creative Commons CC BY 4.0 open access licence, which means that anyone can download and read the article free of charge. In addition, the article may be reused and cited as long as the original published version is cited. These conditions allow for maximum use and exposure of the work, while ensuring that the authors receive proper credit.

 

 

Licencia Creative Commons

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Licencia Creative Commons Atribución 4.0 Internacional

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How to Cite

[1]
A. S. Toledo and N. Armas, “Marketing tips during the coronavirus crisis”, CienciAmérica, vol. 9, no. 2, pp. 99–108, May 2020, doi: 10.33210/ca.v9i2.300.
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