Marketing tips during the coronavirus crisis
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Published
May 28, 2020
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Andrés Santiago Toledo
http://orcid.org/0000-0002-8367-2093
Nelly Armas
http://orcid.org/0000-0003-1341-8062
http://orcid.org/0000-0002-8367-2093
Nelly Armas
http://orcid.org/0000-0003-1341-8062
Abstract
The world is facing a pandemic Issue due to the Coronavirus, resulting on a global economy slow down, and Ecuador has been directly impacted by this crisis. A quarantine period has forced some companies to stop any commercial activities, other have suffered a considerable reduction and another group have increased their invoicing. In the three scenarios, it’s a good idea to look for the marketing mix concepts, in order to get prepared to face the Post Covid era.
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Section
Artículos
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How to Cite
[1]
A. S. Toledo and N. Armas, “Marketing tips during the coronavirus crisis”, CienciAmérica, vol. 9, no. 2, pp. 99–108, May 2020, doi: 10.33210/ca.v9i2.300.