Estado del uso de las TIC en las medianas empresas del área comercial de Quito

Abstract

INTRODUCTION. The application of technology in business management has become a determining factor for businesses to be effective, efficient, innovative and competitive. OBJECTIVE. This study demonstrates the use of Information and Communication Technologies (ICT) in medium-sized enterprises (MEs) in the commercial sector of Quito that belong to the classifier G according to the International Standard Industrial Classification (ISIC). METHOD. Research is a non-experimental, transversal and descriptive scope design. A survey of 60 Enterprises registered a population of 722 in 2016. To analyze the state of the use of ICT, the indicators proposed by the Economic Commission for Latin America and the Caribbean through the Observatory for the Information Society in Latin America and the Caribbean (OISLAC) have been taken as reference. RESULTS. The results show that all medium-sized companies have access to the Internet, 90% have a presence on the web and 59% use ICT in their production processes. DISCUSSION AND CONCLUSIONS. The MEs are making bold inroads into the use of ICTs to strengthen their business activities. In addition, these companies are expanding the local coverage of their businesses and their presence on the web will allow them to apply new alternatives of global interaction with customers and suppliers.